Hydrofizz is a personal case study I worked on for a fictional hydration company to flex my branding skills.

I wanted to focus on creating something that reflects sharp & popping branding. I believe the red that I chose to use for the primary color is really eye appealing & attention grabbing while being complimented by the soft yellow.

The ‘H’ monogram has a slight and sharp lean that represents innovation, boldness, & strong presence. Ideally, with the moodboard below those were the three key elements that I wanted to focus on the most.